Sr. Business Manager IT
Position Description
Sr. Business Manager IT (185459)
This opportunity on the att.com wireless marketing and sales team reports to the Director of Wireless Marketing and Sales and is responsible for running the team managing existing customer sales.
This role includes business ownership responsibility for all aspects of existing customer sales: conversion, orders, subsidy, CPGA, churn, feature attach and customer satisfaction.
Projects will include website enhancements and merchandising page improvements designed to create and improve sales to the customer base. This person will play a key role in defining the business requirements and representing the business case for enhancements.
4P and daily operations responsibility for managing inventory, pricing, and site side promotion. Also responsible for working directly with the advertising team to drive qualified traffic.
Responsible for managing relationships with teams including IT, PMO, creative, QA, national marketing, CLM and others.
Position Qualifications
5-10 years of internet marketing experience required.
People management responsibility and experience is required.
Demonstrated business acumen with multiple years of business ownership responsibility and a proven record of KPI improvement
Must have a thorough understanding of modern web technologies and concepts including: social networking, collaborative filtering, recommendation engines, personalization, profiling, customer segmentation, search engine marketing, multivariate testing and conversion optimization.
Specific experience writing business requirements and business cases for e-commerce applications required.
Experience with internet merchandising tasks including: pricing, inventory management, banner advertisement and landing page creation required.
Bachelor or advanced marketing degree preferred.
Wireless industry experience preferred.
Highly analytical thinker needed with significant experience performing complex analysis using advanced MS Excel.
Solid communication and presentation skills needed. Ability to prepare concise powerpoint presentations suitable for consumption by senior leadership.
A portfolio of completed marketing web pages which are viewable on the internet today a plus.
Familiarity with ATG Merchandising and Teamsite content management workflows a plus.
AT&T - is an Affirmative Action / Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce.
Requisition Number: 185459
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